Partnerships with artists have several important benefits for your properties and workplace
Real estate developers play a key role in what’s called “creative placemaking.” By partnering with local artists and arts organizations, real estate developers can help shape and define an area, transforming it into a neighborhood with a unique character and local flavor. But where to begin looking for artists who can bring these possibilities to life? Companies such as WXLLSPACE, which connects muralists with available wall spaces, provide an easy way to get started. Plus, supporting the arts can have big business benefits as well. Here are eight ways supporting the arts can have a positive impact on your real estate business and your community.
Brighten up your workspace
People feel better and work better in cool and creative spaces—just look at how Google and Apple design their workspaces! Bringing art into your office can jumpstart conversations, improve employee well-being, and contribute to an overall positive company culture.
Build a stellar team
Businesses that support the arts tend to have much more success recruiting and retaining employees that are inspired and engaged. Why? It’s simple: being around art inspires creativity in others.
Art challenges us to think in new ways. Give your employees access to the arts and watch how it drives inspiration, empathy, and leadership, all of which can give your company an edge in an ever-shifting economy.
Foster a culture of diversity and empathy
Art opens minds. Diverse cultures and ideas are all around us, and one of the best ways to spotlight them is to support local artists who embody and express that diversity.
Show your employees and their families how much you appreciate them by offering meaningful opportunities to enjoy themselves and grow by experiencing the arts. Make access to the arts a valuable benefit that you offer to your staff.
Rise above the pack
In a competitive landscape, it’s essential to tell a brand story that sets you apart. Partnering with an artist or an arts organization lends a unique value to your real estate business that helps tell a memorable story about who you are and what you stand for as a brand.
Support a thriving society
Become known as a company that’s making a difference. Your real estate business can play a real part in strengthening social bonds and fostering civic engagement through your support of the arts.
Contribute to your community
Vibrant communities are hotbeds of activity because people naturally gravitate toward them. They’re the places where people want to live, work, shop, create, and enjoy life. Businesses can help grow vibrant communities, and create an impressive pool of talent to choose from, by supporting the arts.
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When businesses partner with the arts, something special happens. Your employees, and the larger community, gain greater access to a diversity of thought and expression, and develop the empathy, connectivity, and inclusivity that is required to successfully navigate our fast-changing world.