WXLLSPACE for Joule House

JoulE House is a 308-unit luxury multifamily development in Wynwood, Miami, developed by Fisher Brothers. The development team identified public art as a defining element of the project's identity from the earliest planning stages, but had no internal resource to source, manage, or deliver a program at the scale the property required.

WXLLSPACE was engaged to build and execute The Calle Collective: a master-planned art integration covering 26,000 SQFT across six distinct location types, including the public paseo, lobby columns, pool deck, 2nd-floor Expo Kitchen, and all residential elevator lobbies. The program was delivered across 18 months, coordinating nine artists, 24 original commissioned murals, and a phased installation schedule aligned to an active construction timeline.

The Calle Collective launched publicly in October 2025 with a block party event. The program has since been featured in regional media and has been associated with Fisher Brothers' asset positioning for the property.

JoulE House required a public art program that could operate at two registers simultaneously: street-level energy for the public paseo and exterior facade, and refined residential quality for elevator lobbies and interior amenity spaces. Executing both within a single coherent identity, while managing an active construction site and multiple artist schedules, required end-to-end coordination that the Fisher Brothers team did not have in-house.

Specific challenges included:

• Scale and phasing complexity. 26,000 SQFT across six location types required a phased commissioning plan that could sequence around TCO milestones, furniture deliveries, cleaning readiness, and ongoing construction activity.
• Dual tone requirements. Elevator lobby murals were required to deliver an "elegant, not loud" residential arrival experience. Paseo and exterior murals required a different register entirely: high-energy, neighborhood-defining works appropriate to Wynwood's artistic context.
• No internal art direction. Fisher Brothers had no designated curator or art director on the project. WXLLSPACE filled that role across concept development, executive presentations, stakeholder alignment, and on-site production management.
• Active construction environment. Ongoing construction by Suffolk created sequencing requirements for every installation. Surfaces required cleaning and preparation before each artist's window opened. Site damage risks to completed murals were a sustained coordination challenge throughout the program.
• Technical integration constraints. Artists working in elevator lobbies were required to maintain high-contrast visibility for mailbox numbering within their designs. Scaffold staging over a building-integrated Airstream in the paseo required specialized coordination with the general contractor.

Schedule

• TCO alignment required installation phases to coordinate with city inspection sequencing. No artist window could open until the surface was ready and cleared by the construction team.
• Joe Geis's 2nd-floor Expo Kitchen installation was pushed to May 2025 due to furniture delivery delays on that level.
• Ricky Watts' west facade mural (248 SQFT addition, Hiero Veiga section) and Orla Ananda's installation both opened in August 2025.

Access and Site Conditions

• Scaffold staging over the Airstream in the South Paseo required direct coordination with Suffolk's General Superintendent to sequence safely around the fixed building element.
• The paseo experiences high daily public foot traffic. Clear coat finishes were specified for all paseo murals to protect against surface contact and staining.

Aesthetic and Brand

• Executive sign-off from Fisher Brothers leadership was required on all concept packages before any production began. Art Deck presentations were submitted and reviewed individually.
• Elevator lobby murals were subject to strict tone requirements: elegant and residential in character, distinct from street-facing works.
• Mailbox number visibility was a non-negotiable technical constraint incorporated into lobby mural designs.

WXLLSPACE managed every phase of The Calle Collective as Fisher Brothers' end-to-end commissioning partner, from strategic planning through public launch.

1. Early 2024: Program Strategy and Scope Intake.WXLLSPACE conducted site visits to identify high-impact locations across the property, including technically constrained spaces like the transformer walls in the paseo. The "Calle Collective" identity was developed as the cultural framing for the full program.
2. Spring 2024: Artist Sourcing and Art Deck Presentation.WXLLSPACE sourced a roster of Miami-based and international artists suited to the dual tone requirements of the program. Art Deck concept packages were compiled and presented to Fisher Brothers leadership for individual review and feedback before any artist was contracted.
3. Late 2024 to Early 2025: Compliance and Scaffold Coordination.WXLLSPACE managed scaffold sub accountability with Miami Scaffold Rental, coordinated staging logistics around the Airstream, and sequenced surface preparation requirements for each planned installation window.
4. May 2025: Joe Geis Installation (2nd-Floor Expo Kitchen).Pushed from an earlier window due to furniture delivery delays on the 2nd floor. Installation proceeded once the surface was clear and prepared.
5. August 2025: Hiero Veiga and Orla Ananda Production Windows.Both artists completed their commissioned works during this period, with on-site coordination managed by WXLLSPACE Production in collaboration with the Fisher Brothers site management team and Suffolk.
6. October 2025: Public Launch and Block Party.

Schedule

• TCO alignment required installation phases to coordinate with city inspection sequencing. No artist window could open until the surface was ready and cleared by the construction team.
• Joe Geis's 2nd-floor Expo Kitchen installation was pushed to May 2025 due to furniture delivery delays on that level.
• Ricky Watts' west facade mural (248 SQFT addition, Hiero Veiga section) and Orla Ananda's installation both opened in August 2025.

Access and Site Conditions

• Scaffold staging over the Airstream in the South Paseo required direct coordination with Suffolk's General Superintendent to sequence safely around the fixed building element.
• The paseo experiences high daily public foot traffic. Clear coat finishes were specified for all paseo murals to protect against surface contact and staining.

Aesthetic and Brand

• Executive sign-off from Fisher Brothers leadership was required on all concept packages before any production began. Art Deck presentations were submitted and reviewed individually.
• Elevator lobby murals were subject to strict tone requirements: elegant and residential in character, distinct from street-facing works.
• Mailbox number visibility was a non-negotiable technical constraint incorporated into lobby mural designs.